By Printing News
Web2Print Software Technology and Marketing expert Slava Apel and print industry sales trainer/consultant Dave Fellman announce the upcoming release of Print Sales and Marketing, a comprehensive guide to effective online marketing and increased sales. In this book, Slava Apel explains the Top 10 Online Marketing methods for the print industry, and Dave Fellman explains how to follow up on Internet leads and turn inquiries into orders.
“I have been asked to put my online sales training into a book for over 5 years now” says Apel. “When Slava approached me about this, it made perfect sense,” says Fellman. “Between us we have more than 60 years of experience, but with different elements of the sales and marketing challenge. This book puts all of that together.”
The sales chapters, written by Fellman, cover modern prospecting strategies in addition to the specifics of closing the sale on Internet leads. Fellman also writes on Customer Maximization and Time Management. The marketing chapters, written by Apel, cover each of the Top 10 Online Marketing Methods in detail: Pay-Per-Click, Local Search, SEO, SMM, E-Mail Marketing, Remarketing and Retargeting, Viral Marketing, Video, Network and Joint Venture. In addition, Apel provides a comprehensive glossary of Internet Marketing terminology.
This book will help printers to become more effective and efficient at both sales and marketing. As noted in the authors’ Introduction: “The topic is fairly complex, but our goal is pretty simple — to provide you with knowledge and tools to grow your business in this New Age!”
Apel and Fellman will have signed copies available for sale at Print 17. In addition, both printed and digital versions can be ordered at www.PrintSalesAndMarketing.com.
Originally published in Printing News magazine.
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