Slava Apel | Marketing and Sales Training Expert

Slava Apel has been leading the way since 1997 and brings with him many business successes into the world of digital marketing.

In his career, Slava has founded a marketing company with many cases of successful execution of targeted direct marketing campaigns and strategies using multiple marketing channels. With a huge focus on product knowledge and advertising, Mr. Apel led a company with 40 employees, training them on latest technologies, order-management and communication skills that were necessary for successful face to face transactions.

After one success came another when Mr. Apel opened up an advertising agency to cater to the growing demand of one-to-one marketing for the businesses that were in need of personalized communications. After receiving proper accreditation, Mr. Apel was able to develop unique processes and advertising methods that quickly put his agency on the map. With Mr. Apel’s help, hundreds of businesses were able to reach a new customer base, create market awareness and bring measurable results that are still paying off today. The business excelled in direct response, direct mail, print, promotional product, creative signage, mainstream TV, radio and billboard advertising. Even pre Internet going mainstream, Mr. Apel saw the potential and helped multiple clients gain valuable market share online.

Mr. Apel has been quoted by several trade magazines like Graphic Monthly as one of the two biggest leaders in the digital marketing industry.

Slava is a founding member of Society of Internet Professionals since 1997 as well as a mentor at Canada InfoNet.

Nominated for EY Entrepreneur Of The Year Award

For 25 years, the EY Entrepreneur Of The Year Awards has recognized the achievements of Canada’s entrepreneurial trailblazers. Entrepreneur Of The Year winners and finalists represent the world’s most influential, innovative and exclusive network of entrepreneurs.

Slava Apel Nominated for EY Entrepreneur Of The Year Award 2018


Cloud Production: A New Path to Profitability by Slava Apel and Dr. Joe WebbCLOUD PRODUCTION:

Printing technology expert Slava Apel and print industry consultant and futurist Dr. Joe Webb present their experiences, research, and practical perspectives about how printers can use cloud computing to improve their operations and customer experiences.

Find out more

Print Sales and Marketing by Slava Apel and Dave FellmanPRINT SALES AND MARKETING

What comes first: Marketing or Sales? What is more important: Marketing or Sales? What works best to bring in more work: Marketing or Sales? How do you attract more business? What works in today’s economy? How to execute Sales or Marketing campaigns?

Find out more

“…Slava Apel may succeed, where many others have failed…”
Graphic Monthly (June 2005 Vol. 25 No.3)

“…Printers make first moves online find business can be just clicks away…”
Graphic Monthly (August 1999 Vol. 20 No.4)

“We have chosen a known industry expert, that is rated to be top 35 influential Canadians in Print and Marketing industry, also rated to be top 25 CMOs in UK and has been rated to be the top speaker of the past 20 years at most popular print and marketing tradeshow. Mr. Apel writes for 5 magazines on topics of marketing and guest lectures in education places like Ryerson University or Schulich. Mr. Apel co-authored two books that are relevant to our industry.

Mr. Apel – the trainer, has been on covers of 7 magazines, and at this point has helped over 7000 companies with their marketing and IT needs. This level of industry know-how and experience cannot be found at a University or vocational training facilities. Mr. Apel’s flexible schedule, will allow our company to maintain the same employee schedule, so the company will not lose the momentum, sales and will not have to take employees off-site. To this date our company has not found the level of expertise that is relevant to our business in other trainers. Mr. Apel comes highly recommended by others that have gone through his courses and industry associations.”

(2016 Graduating Class)

York Entrepreneurship Development InstituteSlava Apel is also a proud mentor at the York Entrepreneurship Development Institute where subject matter experts from a wide variety of industries volunteer, to ensure our entrepreneurs have insightful support for projects ranging from health & wellness, to IT & telecommunications, to arts & culture, and more.

Running The GauntletSlava Apel has also been featured in the best seller Running the Gauntlet by Jeffrey W. Hayzlett. Inside are insights into essential business lessons to lead, drive, change and grow profits. Endorsed by Ivanka Trump and Daymond John.


  • Boston Consulting Group

  • Cadian Capital

  • Janus Capital Management, LLC

  • SRS Investment Management

  • Valinor Management, LLC

  • Sheffield Asset Management, LLC

  • Matrix Capital Management

  • Farallon Capital Management

  • Noonday Asset Management

  • Glenhill Capital

  • Starboard Value LP

  • Citadel Investment Group, LLC

  • Coatue Management

  • Citadel Investment Group, LLC

  • Adage Capital Management

  • Sheffield Asset Management, LLC

  • P2 Capital Partners

  • Citadel Investment Group, LLC

  • Great Hill Partners

  • GMT Capital Corporation

  • Maverick Capital