Slava Apel has been leading the way since 1997 and brings with him many business successes into the world of digital marketing.
In his career, Slava has founded a marketing company with many cases of successful execution of targeted direct marketing campaigns and strategies using multiple marketing channels. With a huge focus on product knowledge and advertising, Mr. Apel led a company with 40 employees, training them on latest technologies, order-management and communication skills that were necessary for successful face to face transactions.
After one success came another when Mr. Apel opened up an advertising agency to cater to the growing demand of one-to-one marketing for the businesses that were in need of personalized communications. After receiving proper accreditation, Mr. Apel was able to develop unique processes and advertising methods that quickly put his agency on the map. With Mr. Apel’s help, hundreds of businesses were able to reach a new customer base, create market awareness and bring measurable results that are still paying off today. The business excelled in direct response, direct mail, print, promotional product, creative signage, mainstream TV, radio and billboard advertising. Even pre Internet going mainstream, Mr. Apel saw the potential and helped multiple clients gain valuable market share online.
Mr. Apel has been quoted by several trade magazines like Graphic Monthly as one of the two biggest leaders in the digital marketing industry.
Slava is a founding member of Society of Internet Professionals since 1997 as well as a mentor at Canada InfoNet.